Back to All Events

4 Steps to Generating Leads Using Digital Marketing

  • 121 Studios 211 King Street London, ON, N6A 1C9 Canada (map)

$10 General Admission / $5 UnLondon & TechAlliance Members
Register Now:

Speaker: Corey Shelson - Founder, 44 North Digital Marketing.

In this interactive session, Corey will reveal his company's in-house digital marketing strategy for generating high quality sales leads, and teach you how to employ this strategy with your own business.

Specifically, you will learn how to...
1. Identify and target your ideal customers;
2. Find these individuals online and drive them to your website as cheaply as possible;
3. Engage these visitors and capture them as sales leads;
4. Automate & optimize the sales follow-up process in order to maximize the chances of converting the lead into a paying customer.

Corey will also discuss a break even marketing strategy that can be used to stretch your marketing budget and review a number of common mistakes to avoid.

Upon completion of this session you will understand how to generate sales leads using your website and the ideal marketing stack to use in your business.


4:00pm - Registration and networking (Refreshments sponsored by Molson Coors Southwestern Ontario).
4:30-5:30pm - Presentation
5:30-6:00pm - Networking and refreshments

This seminar is part of #FORWARD, an educational series for entrepreneurial and creative development in #ldnont, brought to you by UnLondon Digital Media Association and our community partners. #FORWARD workshops, classes and events endeavour to inspire, educate and enable the entrepreneurial, creative and startup communities across Southwestern Ontario. Visit for a comprehensive list of past and upcoming workshops and events.